So you’re here to read a Connect Explore review, well, you’re in the right pace!
I had been utilising Face Advertising for myself and my clients long before I knew that Connect Explore even existed.
I had witnessed first hand the rising cost as more and more businesses began to wake up and start advertising via Facebook. The more people there are bidding for a certain audience, the more the cost goes up to serve your ad to that audience. Facebook ads statistics have proven this. Now a common problem when advertising.
I knew of the ‘standard’ tricks to try and bring the costs down but had never even thought or realised that there may be ‘hidden’ audience interests that i could be targeting and serving ads to – at a much more cost effecting rate!
Because these audience interests are hidden to the average Face advertiser, they are far, far cheaper to target because you simply don’t have to battle with the competition of others trying to serve that same audience.
So lets got into the Connect Explore review…
What is Connect Explore?
If you’re familiar with the set up of Facebook ads (i’m guessing you are as you’re reading this review!) then you will know that Facebook offers you certain interest groups that you can present your advert to.
The main feature of Connect Explore is that it allows you to target interest groups that are NOT shown in Facebooks Standard interest list. Connect Explore plugs straight in to your ads account and allows you to target these hidden interest groups with a simple click. Genius!
As i mentioned at the beginning of this review the big plus point of this is that you will be able to target audiences that other marketers are unaware of. This then not only makes your ads cheaper for you but, gives you an edge as you can target previously untapped audiences.
Here is an example of Connect Explore in action…
Lets say you have a product that you would like to sell in the gardening niche.
You type the word ‘gardening’ in to the interest search box and Facebook gives you a list of interest-based targeting related to gardening. Remember! This is exactly the same list of ‘gardening’ interests that every marketer will also see when they search for the same phrase.
Now, when we employ Connect Explore, we will see ‘hidden’ interests to target that were previously not available when using the standard Facebook target list. You can then simply add your interests to the campaign with a single click.
Breaking down your Facebook ads, you can then see results on an interest-per-interest basis and, view the interest analytics.
I hope you’re still with me because this is where this Connect Explore review gets juicy!
Connect Explore Features
Hidden interest groups
By now you would have already realised that the main feature of Connect Explore is to find hidden interests to target with your Facebook ads account, then add them with a single click. This feature alone makes this software a must have in my opinion.
Like Facebook, Connect Explore will automatically show you interest group suggestions based on the term that you have typed in. Unlike Facebook though, you will see hundreds of suggestions rather than the usual 25 that Facebook show you.
We’ve all been there. You’re going through the list of interests and find one that sparks an idea for a different campaign that you have in mind.
Connect Explore allows you to save theses interests to your Facebook project that can be accessed at a later date. So if you’re creating a list for a campaign targeting gardening magazines, you may then find some good interests for gardening clubs. You can then simply save these as a project for you to come back to later.
This feature lets you target interests in a whole host of different languages. An invaluable tool should you be offering your adverts to a worldwide Audience.
Import interests directly to your campaign
Another one of my favourite features as this saves an awful lot time and makes the whole process highly efficient. Other tools only allow you to copy the interest groups that you find and then you have to manually them to your Face campaigns yourself. Because your ad account is linked to Connect Explore, these new found interests can be pushed straight into your adsets without you having to lift a finger! A massive plus point in my opinion!
While this feature is basically the same as Facebooks ‘narrowing’ it’s still nice to be able to access it within the software.
When we target an interest there is a possibility that the user may not have a strong association. Perhaps it’s just something they dabble in or are new too. To combat this we can ‘laser’ target our advert by creating layers. For example, if we create three layers, then only users who have specified an interest in all three of those layers will be presented with our add.
- Garden tools
- Growing vegetables
- Gardening weekly
- Gardeners world
- The gardening association
The user will have to have at leat one interest from each layer to qualify in our audience. That way, if they like gardening, garden tools and gardening weekly there is very high probability that they are highly active within the gardening hobby.
Who is Connect Explore made for?
The answer is simple – anyone who is using Facebook advertising! Affiliate marketing, e-commerce, marketing agencies, lead generation etc etc.
This tool is suitable for everyone from those just running their first campaign to the most seasoned of digital marketing professionals.
Being extremely user friendly, this tool is a great start for anyone wishing to enhance their marketing efforts even if you have only recently began to advertise your business using Facebook.
On the other hand, those that are marketing professionals and well versed in Facebook advertising can use this tool to make their campaigns run more efficiently and cut costs at the same time.
Connect Explore is priced at a one-time fee of $197. This means that there is no contract or monthly payments that have to be made. Once you purchase, thats it, you own the software and pay nothing else.
When you consider how much you can a) save on your marketing costs and b) how much you can generate in extra revenue through optimising your ads, the cost is very, very fair.
Money back guarantee!
Wilco De Kreij is so confident in his software, that he offers everyone who purchases, a no questions 30 day money back guarantee. If for some reason you are not happy with Connect Explore, reach out to their team and you will be issued a full refund.
This makes it completely risk free! We’ve all bought that piece of software on a whim which we’ve then realised we actually don’t have a use for! In this case, you don’t have too worry as you can get a full refund immediately. Winner!
Other software from Wilco De Kreij
Wilco has grown his software base considerably since first offering Connect Explore. There is now what he calls the ConnectSuite.
ConnectSuite offers a package of tools to hence any marketers job. There are 5 tools in total with each covering a different aspect of advertising.
As a bonus, when you purchase, you get 30 days of free access to the whole ConnectSuite.
You are reading my Connect Explore Review, you should now know everything there is to know about this software!
A tool to extract every last penny from potential buyers within your retargeting audience! Allows you to segment your audience based on how they have interacted with your website. This means you retarget only the most motivated buyers rather than wasting ad send on those who probably weren’t interested in the first place.
In the past, i ran a number of lead generation ads and regularly used Connect Leads to great effect. Rather than having to export your leads and then upload them to your CRM platform or email software, Connect Leads links to your Facebook account and does it all for you. A great time saver.
A one stop shop for everything you could possibly imagine when it comes to customising your audience. Segment your custom audiences, create lookalikes based on several factors and connect it all to whichever autoresponder you use. A great targeting tool.
Say you have a certain post that performs particularly well and you have an engaged audience. Connect Automate will atomically take that post based on rules you have pre determined, and turn it into an ad! A completely automated and hassle free way to reach a new audience!
Connect Explore Review Conclusion
So, you should now know every last detail when it comes to Connect Explore, after reading this review – an invaluable tool for Facebook marketing.
It is a tool that since purchasing, i use on an almost daily basis for not only my own ads, but clients ads too.
There is no denying that the cost of advertising is increasing and competition is becoming fierce. The answer to this is to find a way to reduce the cost and hyper-target your audience.
In steps Wilco De Kreij!
This is exactly what this software was designed for. As time goes on, this will only become a more necessary tool to enhance your marketing efforts and gain the rewards you deserve.
Don’t just take my word for it…